Heavy Rotation Records
Heavy Rotation Records (HRR) is a record label run by the Berklee Popular Music Institute at the Berklee College of Music. Under the guidance of faculty advisor Jeff Dorenfeld, former manager of the band Boston, the staff at HRR handle A&R, marketing, sales, touring, sponsorship, web development, media, and accounting.
Heavy Rotation Records works with a range of Berklee artists to put together an album compilation release and the annual Dorm Sessions concert series celebrating the outcome. After that, HRR artists put their experiences to the test and head out on the road to rock festivals such as Lollapalooza, CMJ, and SXSW.